Eco-Psychology and Expressive Arts – Truly a Holistic Offering

Dianne Monroe of San Antonio, TX is an Expressive Art Facilitator who combines eco-psychology in her work. She shares what she does and why she is called to this work.

GJC: What do you do?

DM: I am an Expressive Arts Facilitator, writer and photographer.

Much of my work is about facilitating reconnection (with our inner selves, with others, and with the natural world) and guiding people to discover, explore and deepen their understanding of their unique gifts and how they live them in this world. Through workshops, classes and consulting I offer my own blend of Expressive Arts and Eco-Psychology – using arts, creativity and nature to offer tools and pathways for healing, connection, a deeper understanding of self and as a guide in one’s journey through life.

GJC: How have you prepared for your career?

DM: My life experiences have prepared me for what I do!

An early love of art and deep connection with others led to my work as a writer and photographer, and many years as an Arts Educator working with both children and adults.

Through my work as a writer and photographer I personally experienced the power of art and nature to touch hearts, change lives and express the intimate mysteries of the human spirit. As an Arts Educator, I felt great joy in my ability to offer this experience as a gift to others.

My personal journey to better understand this profound power led me to study Expressive Art, through the program led by Barbara Ganim at Salve-Regina University. During my studies, I discovered Eco-Psychology and began to develop my own way of blending these two fields (Expressive Arts and Eco-Psychology). Since that time I have deepened my conversation with the natural world, pursued further learning, and continued to evolve my work and what I offer to others.

GJC: Why are you called to this work?

DM: Again, life called me to do this work.

It was through my own artistic journey and life journey that I experienced again and again the profound power of art – to touch, heal, change. My many years as an Arts Educator showed me that this power lies within everyone.

For me, art and creativity are as natural and intrinsic to humanity as breathing – and can open us to new ways of experiencing, knowing and being in relationship with ourselves, others and our world. We are all artists and the most important artwork we are creating is our lives, our unique selves, and how we live our gifts in this world.

I am called to this work because I want to share the joy of this discovery with others.

GJC: Do you work with individuals? Groups? Workshops? Conventions? Conferences?

DM: I work with both groups and individuals. I offer workshops, classes and consulting. I have presented and brought workshops to conferences and also trained therapists, counselors, teachers and others in ways to integrate the arts into their work. I offer consulting on Expressive Arts and nature activities with youth. I can also work by phone.

GJC: Will you travel?

DM: Yes, I enjoy traveling.

Adding Express Detailing Services to Your Already Successful Car Wash or Automotive Business

Express Detailing is a term, which has been marketed and inevitably defined by fixed site car washes in their attempt to increase average per ticket transactions. By using express detailing as an “add-on” service for between $35.00-$60.00 they are able to up sell a $4.99 exterior wash direct mail coupon that a customer brings in to a $40.00- 70.00 charge. Their theory is sound and tends to work well for them. A car wash in and out wash which takes 10-15 minutes for vacuum, tunnel wash and dry and then another 15-20 minutes for a solvent polymer wax, with dash and tire dressing is consistent with their industry $/hour goals. Now car wash owners have gone one step further with The Blue Coral Wax Treatment.

This is a wax put on while the car is still wet, thus eliminating the drying step. The wax is rubbed on the wet car, dries to a haze and is wiped off which dramatically increases efficiency and adds even greater revenue. Thus by speeding up the process they cater even more to the new consumers attitude. “I want it now”, the quicker the better, give me my detail, I have things to do, I’m outta here. Similar customer attitudes are found in the demands of e-commerce where you buy a product today and it shows up at your doorstep next morning guaranteed by Fed EX or Two day service by RPS, Airbourne, UPS, Emery Express, or Fed EX.

In a world of co-branding, point of destination strategies and co-op marketing, all industries are evolving and diversifying to capture greater profits within a single brick and mortar location or as is appearing more commonly on Internet web sites. In general much of the new thinking has been customer driven due to lifestyle changes, low unemployment, time factors and quality of life issues of the consumer. If you look at which now sells tapes, records and toys when previously it was strictly a books sales site. It can quickly add new revenue streams by offering it’s customer base more reasons to buy more things. You to see the revolutionizing effect of this trend? We have on-line search engines being paid million dollars from car companies and furniture companies for their industries exclusive rights to e-commerce directly on those sites. As Starbucks begins to sell housewares on their web site, and Home Depots add McDonalds inside their stores and Bank of Wal-Mart opening it’s own brand of bank within its 5 superstores; you have to think that ‘express detailing’ at car washes is simply a natural progression. Many professional detailers would disagree saying these types of services are different animals. Some complain that fixed site car washes have ruined the true definition of the term detailing. Yet if you look closely this is nothing more than true capitalism in a free market system generating additional revenues with existing resources.

Think about it for a minute. Professional Detailing Centers often do glass repair, window tinting, pin-striping and graphics, gold plating, ozone treatment, dent repair, color sanding, upholstery repair, wood grain paneling, and even after market auto accessories. These are all industries in their own right and these industry leaders with their own definitions and trade publications and accepted operational procedures complain about us offering similar services as professional detailers. They say we are stealing their customers and not providing the same quality workmanship as the craftsmen do in those industries, which may or may not be true. For example a person specializing in upholstery repair for twenty years can obviously do a better quality job than a detailer on fabrics of almost any type. You are affecting his bottom line with an inferior service since you don’t have 20 years experience in upholstery repair understanding the dynamics of thirty different types of fabric, dyes, and manufacturers suggestions for preservation.

Should he be mad at you for offering a greater array of service to you customers? No, the upholstery craftsman will need to have his own set of value added services and products he can offer to his customers such as removing and replacing seats and headliners and using the highest grade fabrics and stainless steel screws. You must have a specialty or an area of expertise, but you must also understand and then cater to the needs and more importantly the wants of your customer. If you don’t know their wants and needs, ask your customers directly in an informal survey or indirectly during conversations.

Saying that fixed site car washes have destroyed the meaning of the word detailing may be true to some extent. Yet one must ask, “Did McDonalds destroy the definition of a hearty breakfast when it introduced the ‘Egg McMuffin’ in Santa Barbara, CA?” Comparing ‘express detailing’ with a complete detailing service is merely another apples and oranges issue. We as professional detailers realize that there is no comparison. Why does this make so many of us angry? It is all those years of perfection being thrown out the window? But do not look at it that way, look at it as an incredible opportunity. Channel the frustration and anger into energy and perseverance. The fixed site car washes with their quick wax, ‘express detail’ have popularized the phrase ‘detailing’ to an entirely new group of consumers who normally might not be interested in your services prior to this introduction. It is up to us to expand upon this and take advantage of the fact that now the general workforce is buying detailing services. Sure it’s inferior, but a need, a want and desire to spend money for detailing has been formally introduced. This has opportunity written all over it as Bud Abraham said in a speech he delivered at the ICA (International Carwash Association) annual conference in Las Vegas.

Many feel that this new spin on the old terminology of detailing has adversely affected the professional detailers retail business. Fixed detailers must adapt to this market challenge or loose a large percentage of their retail detail volume and thus have their profitability affected. By differentiating their service and educating customers to the definition of a ‘Full Detail’ or ‘Complete Detailing Service’ the professional detailer is able to cater to the ideal retail customer in the middle to upper income classes. Generally members of this market segment understand the difference and are aware of the value of a real detail versus an express service. This high-end crowd can be as much as 15-35% of the professional detailers retail clientele. Let’s say that a Professional Detailer has 70% of its business in new and used Car Dealerships and other fleet customers who occasionally need detailing. Vehicles such as rent-a-cars, work vans, or sales cars for corporations and 30% in individual retail, the higher per car profit of all services offered. It is not good business sense for a Professional Detailer to simply ignore that much of their customer base, and therefore they must develop a strategy to help customers and clients understand the difference between the express service and full detail.

Some of the communication problems come into play when a customer is convinced that the $50.00-$60.00 (sometimes as low as $35.00) he or she paid for an express detail is the same service they will get when they pay a $100.00+ complete detailing service. Even when the higher price comes from a professional and reputable detailing establishment and not a 30 minute ‘express service’ from a car wash. Unfortunately unless otherwise educated, perception becomes reality.

The problems are compounded when you throw the mobile detailer into the loop. Usually charging $60.00-$80.00 and then calling his detailing services a ‘full detail’. This market player is fiercely competitive for price as he attempts to establish his new business and has the advantage of on-site service. Many of these new small companies will be in business for a summer or two, or at most a couple of years. Many opt later to establish fixed sites and raise their prices due to increased capital expenditures such as a phone system, fixtures, electrical work, reclaim devises and work benches and increased overhead or rent, electricity, office supplies, water, and reclaim waste water removal. Established mobile detailers who last over two years generally develop a larger clientele and raise their prices simply because of supply and demand economics. Their prices will usually be $100.00+ for a complete detail.

Many also offer a monthly program including washes, detailing services and monthly billing. Most mobile operations have not adopted the term Express Detailing because they believe they do a better job than the car washes with regard to quality. Many mobile operations will continue the low price of their original full detail of $60.00-$80.00, but now use the term ‘mini-detail’. This allows them to charge a full detail price to new customers but still offer previous customers and those original customers’ word of mouth referrals a low price without giving away services. It also allows them to tap into the customers that may not be able to afford a real detail but still wish to have detailing services for ego reasons, being able to tell friends, “I had my car detailed.” Why own a BMW if you can’t have it detailed. This appeals to the young executive on his way up the ladder.

A few mobile detailers have used the term ‘express detailing’, which adds even more confusion to the issue. “What is an Express Detail anyway?” Most of the new mobile detailers eventually go out of business or raise prices due to environmental reclaim issues, competition, seasonal weather, lack proper image, inferior learn as you go training or lack of industry knowledge. Many of the new professional detailers in our industry come from the mobile sector and they tend to price and deliver whatever they can sell to the customer, using the word detail whenever they think it will command a higher price. They will use the word detailing loosely to sell the job.

I think it would be fair to say that the word ‘detail’ has been over used for marketing purposes at fixed site car washes and has caused problems with the definition and mystique of professional automobile detailing. It has caused havoc for those true professionals who have worked hard and sacrificed to keep the word sacred for many years and have prided themselves in the most excellent service.

Many Old Time Detailing Professionals have been forced to address this express detailing issue by adding express services to their menu of services. This appeases the customer’s desire for quick and affordable service between quarterly of semi-annual full detailing appointments. Sometimes this cannibalizes full detailing services but if done correctly it can attract new customers to your business ho will eventually try the real thing. Once they do they will be hooked forever. By letting your customer’s experience a full detailing service you will build your complete detailing customer base.

See the chart provided to us by Nicholas J. Vacco, a seasoned detailing veteran. These are the things most full and complete detailing services include:



_____ Make sure all wax is removed

_____ Check for wax dust

_____ Check emblems and crevices

_____ Check to see if \chrome has been polished

_____ Check grill and all front areas for bug removal

_____ Look at rocker panels for tar

_____ Check wheels for brake dust

_____ Check white walls

_____ Make sure tires are dressed evenly

_____ Check wheel wells

_____ Make sure wheel well lips are clean

_____ Check all bezels for wax removal and cleanliness

_____ Check windows for smears/paint overspray

_____ Look at mirrors for cleanliness

_____ Check headlights/tail lights for cleanliness

_____ Check moldings, weather striping, front air dams, bumper strips for dressing

_____ Make sure vinyl top is clean and conditioned

_____ Check wipers for overspray


_____ Make sure carpet is vacuumed

_____ Check under seats

_____ Check ash trays

_____ Check rear shelf

_____ Check carpet for stains and cleanliness

_____ Check seats for stains and cleanliness

_____ Look at door panes for cleanliness

_____ Check dash board; ac vents, gauges, radio knobs, steering column, levers, crevices

_____ Check all chrome including seat belt ends, door handles, step plates

_____ Make sure all vinyl and leather has been evenly dressed

_____ Check headliner, visors, sail panels

_____ Check dome light area

_____ Check seat belts

_____ Make sure all pedals are cleaned

_____ Check lower dash for dressing

_____ Check all door jambs for cleanliness and tar removal

_____ Check consoles and glove compartment for cleanliness

_____ Check windows; below inspection stickers, inside rear brake lights, window tips

_____ Check rear view mirror

_____ Check vanity mirrors

_____ Make sure mats are in trunk

_____ Check to see that personal items are placed in clear plastic bag

_____ Check for plastic drivers seat cover

_____ Check for paper mats

_____ Be sure a hand-out flyer has been placed in car


If a professional detailer will simply look past customer perception that “a detail is a detail” and educate them on the differences, then that professional will get the best of all worlds. By letting car washes introduce the idea and market to the consumers of the world, you will get free advertising. By car washes using the term detailing, even if it is out of context and even if they lower the once high standards in the minds of consumers, they still have opened the market ten fold. Now that this market is wide open and almost everyone has become in their own minds a detailing customer; it is up to the professional detailers to show them ‘a real detail’. It is up to us to expand our retail market mix, to expand that percentage of our business’ total sales.

Once the customer experiences the difference, they will see our point and know that an ‘express detail’ is merely a glorified wash with a hand wax, some extra dressings, and perhaps some carpet cleaning thrown in for good measure. It is hardly what professional detailers call a ‘complete and full detail’. Once your customer has become accustomed to a real detail and received a service which has exceeded their wildest expectations, that person will be a walking, talking one-person sales army for you and every other professional detailer in our industry. So press on! Let’s make believer out of our retail clientele one customer at a time.

Studying for the 1Z0-450 – Oracle Application Express 4: Developing Web Applications

The 1Z0-450 exam is one of Oracle’s niche certifications. It is pursued largely by Oracle developers that specialize in using Application Express for creating Web interfaces in Oracle, or by new IT professionals that are looking to enter that area. I have worked with Application Express since the early releases when it was called HTMLDB. It is a robust development environment and well suited to rapidly creating database applications without sacrificing the ability to make them highly functional. This is a very useful certification for an Oracle database developer to have. This article will provide you some insight into some of what will be expected from you on the test to help guide your preparation.

All of the topics that will be covered in the 1Z0-450 exam are listed on the Oracle Education website. Any capabilities of Application Express that are not listed will not appear on the test. The lists from Oracle Education will always be definitive. The Developing Web Applications exam contains sixty-four topics in nineteen subject areas. The vast majority of them are specifically related to creating an application using Apex. The remaining topics deal with utilities, supporting applications, and interacting with the database.

During my Oracle career I have taken eleven Oracle certification tests. If I were to pick a single exam that was least like the others, it would be this one. As a general rule, Oracle certification exams are primarily about recognizing key facts and features of the subject being tested. The 1Z0-450 exam has a good percentage of questions that fall into this category, but it also has a significant number of questions that exist only to verify your familiarity with the Application Express interface. In a perfect world, the exam would have simulations that would test a candidate’s knowledge of the interface. Since this test has no simulator, it makes use of questions that try to verify that you know how to use the interface. Some of the questions ask you to sequence events: “What is the correct order of the six steps to create ‘X’ object.” Other questions ask what can or cannot be performed with the interface: “Which of the below functions is not possible on a ‘Z’ object?” Because questions like these are not key facts to be written down and memorized, it is not possible to study for them as such. In order to be prepared for this kind of question, you must be familiar with the interface. This means you must use Application Express enough to gain that familiarity.

Before you even consider taking 1Z0-450, you need to have used Application Express to create one or more database applications and one or more websheet applications. The applications don’t have to be incredibly complex, but you should practice creating one or two of every kind of form and report available. You likewise want to try creating some of all of the item types. There are numerous Oracle-By-Example tutorials for Application Express. Going through these tutorials can be useful. You will have to become reasonably familiar with just about all the features that exist in the environment. Take a look at the topics at the Oracle Education website. Plan to spend extra time learning about those areas that you use the least.

In order to have a good chance of passing the test, you must be fairly familiar with the Apex interface. If you have never used Application Express and are planning to simply read about it and pass 1Z0-450 without spending time using the development environment, you are almost assuredly going to be disappointed. I’ve been developing applications with it since 2004 and I did not find the test simple.

The exam has 55 multiple-choice or multiple-answer questions. At this time 61 percent is the passing score. For the multiple-answer questions, there is no partial credit. Not answering a question counts against your score as much as answering one incorrectly, so you don’t want to leave any question unanswered — even if that means simply picking a letter at random. The intent of 1Z0-450 is to pass only those people who really know the development environment. In my opinion, it does a reasonably good job of that. Good luck on the test.